Paid advertising spend in the US search engine space grew 12.6% year-over-year in Q1 2011, according to a new report from IgnitionOne. This figure was up slightly from year-over-year growth of approximately 11% in Q1 2010 and substantially better than negative year-over-year growth of about -2% in Q1 2009.
Although all verticals produced year-over-year paid search spend growth of 12.6% in Q1 2011, that growth was led by strong increases from financial services and retail marketers. IgnitionOne data indicates these two verticals increased paid search spend 38.4% and 24.2%, respectively.
Seven in 10 (71%) marketers who use social media plan to increase their use of search engine optimization (SEO) in the near future, according to the “2011 Social Media Marketing Report” from SocialMedia Examiner. Furthermore, only 1% plan to decrease their use of SEO and 8% have no plans to utilize it, with 20% intending to keep their SEO usage the same.